Tuesday, January 24, 2017


Spot the logic in this excerpt from Bloomberg:
Some publishers are scaling back on Facebook Inc.’s Instant Articles program, in which they host stories directly on the social-media company’s platform instead of their own websites so they load faster on phones, according to a report by Digital Content Next, a trade group.

Media companies are frustrated that Facebook restricts the number and type of ads in Instant Articles, making it harder for them to make as much money as they can selling ads on their own websites, where they can better target readers, said the group, whose members include the New York Times, the Washington Post and ESPN. Bloomberg News, a unit of Bloomberg LP, is also a member of the group.
If you want your stories to load faster, having fewer ads to load with them is kind of a no-brainer. Of course, if the ads were less resource-intensive, that would help too -- you could show your readers more ads if they weren't all Flash videos that slurp up bandwidth.

Another thing that hogs bandwidth is autoplay videos of talking heads essentially reading verbatim the same content as the text printed on the page, or worse, a different and completely unrelated story.

I blame public education.


  1. Television-station Web sites are infamous for passing off a written transcript of what the Talking Head is saying as expanded coverage or something. About the only joy to be derived therefrom is when the transcriber has obviously messed up.

  2. Well, since I can usually read faster than most heads can talk, I don't mind even an accurate transcript.